In today’s highly competitive online and offline marketplace, data is abundant and analytical tools are readily available. However, marketers still find themselves struggling to answer the same questions.
- What is the return on my marketing investment?
- What is the optimal market media mix to achieve target revenue growth within my budget?
- Which channels and promotions will yield revenue lift?
- What types of offers drive better results?
Antuit uses advanced analytics like predictive marketing analytics to connect customer behavior to sales and marketing tactics. We can help you get a handle on your data, derive meaningful insights to these questions and develop promotions and offers that address customer needs.
Personalization & Segmentation
Maximize your competitive advantage
The ability to create one-to-one, personalized marketing campaigns can give a business a distinct competitive advantage. Those who do it best understand the importance of customer segmentation and its ability to uncover the key attributes in target customers that will ultimately inform promotions, prices and product offerings.Learn More
Marketing Mix Optimization
Say Goodbye to Traditional Marketing Mix Modeling
The call for marketers to show ROI is greater than ever. With the continued rise of digital, availability of data and greater computing power, marketers have more ability than ever before to track and measure the impact of advertising and promotions through marketing mix strategy and multi channel attribution modeling.Learn More
Test & Learn
Reduce Risk. Raise Returns.
When it comes to influencing consumer purchasing behaviors, companies have multiple tools at their disposal including in-store discounts, coupons, planogram changes and more. Done correctly on a large scale, promotional campaigns can drive millions in incremental revenue.Learn More