Most marketing analytics programs today don’t meet business expectations. Historically, organizations optimized pricing, promotions and marketing spend separately. It’s time for a change. Marketing performance must be viewed as a component of overall commercial effectiveness. Sales, marketing and operations’ budgets can be optimized holistically. With one analytic approach applied across all of your commercial investment touch points, you can capitalize on the best investment strategies within each function and take advantage of synergies between them, while factoring in competitive, seasonal and economic variables.
Antuit delivers unprecedented visibility into consumer demand and what the most effective combination of your commercial investments is. To efficiently boost sales, profits and market share, we develop a roadmap detailing a set of 'next best actions'. We then measure, simulate and optimize trade promotion, shopper marketing and brand marketing investments. This drives more incremental sales per dollar investment in each activation stream.
Measure the impact of optimized pricing, promotions and marketing at a granular level and implement highly optimized strategies to meet business objectives (volume/margin growth). Campaign, period, channel, tactic, and UPC level insights are available for granular optimization.
Leverage an end-to-end approach to marketing analytics to understand the true incremental value of each of your commercial investments and deliver up to 50% faster time-to-insight for quicker in campaign optimizations.
Gain up to 30% in incremental sales generated per dollar invested in each activation stream by:
See how Antuit delivered a net benefit of more than $10 million to a leading retailer by using deep learning - artificial intelligence - to create quantitative models that helped predict and segment the consumers least likely to buy and redeploy funds more effectively to high-propensity shoppers.