Uncover how advances in AI are driving transformational change in the CPG industry. Through the review of a real case study, we’ll explore how S&OP and trade promotion are integrated using a unified demand signal to enhance collaboration and improve ROI. The result - a seamless workflow from analytical insights to operational decision making for a multinational baking company.
Today’s consumers expect customized, connected, omni-channel experiences. Success in this increasingly fast-moving digital age depends not only on getting the right product placed in the right retail channel, but also on optimal pricing and promotion strategies.
Antuit accelerates your journey from insight to action with customized, real-time trade promotion optimization and predictive ordering solutions built around leading algorithms - combining data science and data engineering to scale these algorithms across millions of decisions.