Improved top line growth and gross margin with a single, accurate enterprise demand signal.
Optimized the retailer’s weekly ad circular by identifying an average margin increase of 8%.
Offer redemption rates improved as much as 400%, generating $20 million in incremental revenue.
Increased sell-through by 10% while boosting gross margins by 6% with markdown optimization.
Increased campaign ROI and revenue lift per store by focusing promotions for success.
Technology landscape supports increasing volume and velocity of data in a future-proof tech stack.
Deployed data-driven marketing initiatives to optimize conversion rates and marketing spend.
Improved marketing ROI by 5-20% across portfolio by identifying and engaging high-value customers.