In recent news, Nike made a shocking announcement that they were acquiring Celect, a predictive analytics and demand sensing software company, to fuel its consumer-direct offense strategy. The goal for Nike, despite their brand innovation and trendy fashion, is to better serve their customers on a more personal level by leveraging an AI platform to become hyper-focused on consumer behavior. This point of differentiation was underscored by Eric Sprunk, Nike, Inc. Chief Operating Officer, who stated:
How Artificial Intelligence Optimizes Merchandising, Pricing, and Replenishment for Omni-channel Retailers
on July 30, 2019
| By Antuit Insights
|
Pricing Analytics,
Omnichannel,
Artificial Intelligence,
Replenishment,
Merchandising
“At each step of the process, planners have access to accurate information which becomes an invaluable tool. Companies that have imbedded AI into their systems have experienced up to 6% improved gross margin and a 10% increase in sell-through,”
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