With growing eCommerce channels and increased online shopping behavior, omnichannel retailers are grappling with the increased complexity brought on, in part, by current events, but more so the anticipated need to combine online and in-store merchandising, especially for the “new normal.” Siloed decisions around allocation, promotions, in-season pricing, inventory transfers, and fulfillment will fail to deliver the expected margin performance unless they address the interconnectedness of online and stores.