Video:  Driving Value Through Pricing in Omni-Channel Retail

Traditional pricing strategies are not equipped for decision making in the omni-channel space. Fluidity of inventory across channels provides new options for increased sell-through and better customer experience. However, it also adds complexity in pricing decisions that can erode margin and leave inventory stranded in the wrong places.

In this presentation, Yogesh Kulkarni discusses new and important considerations for multi-channel Retailers and how pricing optimization solutions can be used to maximize your profit margin, not only from markdown decisions, but also optimizing your inventory across all channels and locations.

 Presented by: Yogesh Kulkarni, Executive Vice President, Marketing & Pricing Analytics at the SAS® Global Forum 2019 in Dallas, TX
 
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Consumer Goods companies are seeking to leverage advanced analytics, machine learning, and artificial intelligence to gain a competitive edge as the industry continues to be hammered by disruption, changing consumer buying habits, and proliferation of indie brands.

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Pricing Strategy: The Second Step on Your Journey to Successful Pricing

In less than a week, over 40K individuals from more than 90 countries will descend on the Jacob K. Javits Convention Center for NRF 2019 – the Big Show! Undoubtedly, many of these individuals will be looking for the latest and greatest innovations in retail that can help grow top line sales and increase bottom line profits. But many are also looking for ways to improve their strategies, so they can execute their way to results.

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Regardless of product or industry, pricing strategy is deservedly one of the most deliberated aspects of any business. While many businesses today search for the fabled sweet spot that will easily bolster profits, they oftentimes fall victim to the same old-fashioned pricing mistakes.

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