Omnichannel Inventory Optimization – Achieving Unified In-season Merchandising

With growing eCommerce channels and increased online shopping behavior, omnichannel retailers are grappling with the increased complexity brought on, in part, by current events, but more so the anticipated need to combine online and in-store merchandising, especially for the “new normal”. Siloed decisions around allocation, promotions, in-season pricinginventory transfers and fulfillment will fail to deliver the expected margin performance unless they address the interconnectedness of online and stores.  

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Forecasting CPG Sales on the Amazon Channel Behemoth

Consumer Goods industry is still adapting to the new rules of the game that are being set by Amazon and other e-commerce players. CPG companies' online channel is rapidly growing with 43% of CPG’s revenue growth already being driven by ecommerce and online sales expected to double in next five years.

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How Artificial Intelligence Optimizes Merchandising, Pricing, and Replenishment for Omni-channel Retailers

“At each step of the process, planners have access to accurate information which becomes an invaluable tool. Companies that have imbedded AI into their systems have experienced up to 6% improved gross margin and a 10% increase in sell-through,”
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Video:  Driving Value Through Pricing in Omni-Channel Retail

Traditional pricing strategies are not equipped for decision making in the omni-channel space. Fluidity of inventory across channels provides new options for increased sell-through and better customer experience. However, it also adds complexity in pricing decisions that can erode margin and leave inventory stranded in the wrong places.

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