Today, consumers are bored by the end of this sentence, says the NRF’s 2019 “About” landing page. Later it declares that retail today isn’t an establishment, but an experience, and the more you impact people, the more you impact perception, and ultimately profit. Amazon introduced product personalization into an online experience a decade ago, but personalization isn't just for Amazon anymore. So, what is personalization and how is it related to consumer experiences?
In less than a week, over 40K individuals from more than 90 countries will descend on the Jacob K. Javits Convention Center for NRF 2019 – the Big Show! Undoubtedly, many of these individuals will be looking for the latest and greatest innovations in retail that can help grow top line sales and increase bottom line profits. But many are also looking for ways to improve their strategies, so they can execute their way to results.
Technology has infiltrated every aspect of our lives and today’s consumers possess more internet-connected devices than ever before. Laptops, tablets, phones and smart watches have made our lives easier and our connections more seamless, and this includes the shopping experience.
Personalization has been a game-changer for the consumer goods sector lately. From increasing return on ad spending, to helping marketers navigate a disjointed, changing media landscape, effective personalization is now a major part of standing out to consumers.