Why buying artificial intelligence solutions is more than buying a tool

Have you noticed that simply “buying a new tool” is never as simple as simply buying a new tool?

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Big Mac meets Big Data (Personalization & Loyalty)

It was McDonald’s largest bet in 20 years and a clear indication from McDonald’s CEO, Steve Easterbrook, on how he plans to drive growth at the world’s largest fast food operator. Wired has a great article that goes in-depth on the thinking behind the acquisition.

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