Why buying artificial intelligence solutions is more than buying a tool

Have you noticed that simply “buying a new tool” is never as simple as simply buying a new tool?

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Big Mac meets Big Data (Personalization & Loyalty)

It was McDonald’s largest bet in 20 years and a clear indication from McDonald’s CEO, Steve Easterbrook, on how he plans to drive growth at the world’s largest fast food operator. Wired has a great article that goes in-depth on the thinking behind the acquisition.

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Three Things You Must Do to Maximize Personalization

Digital savvy consumers demand personalization across multiple touch points. Companies that fail to engage risk losing consumers or even worse falling behind the competition. Gone are the days of mass marketing, mass messaging, mass distribution of the same message to everyone. 

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6 Secrets to Omnichannel Retail Success

Technology has infiltrated every aspect of our lives and today’s consumers possess more internet-connected devices than ever before. Laptops, tablets, phones and smart watches have made our lives easier and our connections more seamless, and this includes the shopping experience.

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Leveraging AI to Improve Trade Promotion Success

CPG companies are increasingly harnessing growing volumes of consumer data through online marketing and direct-to-consumer sales platforms. These companies can enhance their trade promotion activities through artificial intelligence and machine learning, but they must collaborate with retailers to do so. Together, the two can better identify ineffective promotions, forecast more accurately and optimize promotions to generate an optimal sales fit.

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