Digital savvy consumers demand personalization across multiple touch points. Companies that fail to engage risk losing consumers or even worse falling behind the competition. Gone are the days of mass marketing, mass messaging, mass distribution of the same message to everyone.
Today, artificial intelligence is quickly rising to the top of most companies “must have” tech list. IDC, a research firm, predicts by 2021, enterprises will spend $52.2 billion annually on AI-related products and services, achieving significant gains from these investments.