The key to maximizing the customer experience, and by extension revenue, hinges on delivering contextual and relevant communications through real time customer engagement. But for many retailers, this means engaging with tens of thousands of customers making online purchases via laptops, desktop and mobile devices, as well as in-store shoppers.
Recent Posts by Michele Drummond
According to an IBM Global CMO Study, which surveyed more than 500 CMOs around the world, 94 percent believe advanced analytics will play a significant role in reaching corporate objectives. However, 82 percent say their organizations are underprepared to capitalize on the data revolution.
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