Recent Posts by David Barach

Measuring Pricing Effectiveness: The Process (Part 2 of 2)

This is the 2nd part of a 2-part series.  Read my previous blog Measuring Pricing Effectiveness: Key Metrics

Read more

Measuring Pricing Effectiveness: Key Metrics (Part 1 of 2)

Pricing Solutions have been around for many years in retail, and commonly the question is asked: Well, do they work?

Unfortunately, the answer is not easily determined because it has been challenging to decide what is meant by success and even harder to measure success. Measurement needs to be built into pricing projects from day one, and these measurements need to align with the pricing activities.

Read more