Recent Posts by Anthony Wintheiser

This Is Just The 2nd Inning In The Restaurant Industry’s Tech Arms Race (Personalization)

Q3/Q4 earnings results are in for most of the leading publicly traded restaurant brands in the US. While some brands, such as Starbucks, Dunkin, and Chipotle reported strong sales and earnings growth, others such as McDonald’s, Darden, and Yum (the parent brand of Taco Bell, KFC, Pizza Hut, and WingStreet) missed the mark. What has separated the winners from the losers?

Read more

Big Mac meets Big Data (Personalization & Loyalty)

It was McDonald’s largest bet in 20 years and a clear indication from McDonald’s CEO, Steve Easterbrook, on how he plans to drive growth at the world’s largest fast food operator. Wired has a great article that goes in-depth on the thinking behind the acquisition.

Read more

Three Things You Must Do to Maximize Personalization

Digital savvy consumers demand personalization across multiple touch points. Companies that fail to engage risk losing consumers or even worse falling behind the competition. Gone are the days of mass marketing, mass messaging, mass distribution of the same message to everyone. 

Read more