Recent Posts by Anthony Wintheiser

Personalization:  Two Surprising Highlights from this Year's What's Hot Retail Tech Report

Staying up to date on the latest retail tech and thinking through the possibilities and implications for our clients' businesses is one of the more exciting things we get to do. That's why we look forward to reading what's hot, what's not, and what's hype in Forrester's annual "What's Hot And What's Not In Retail Tech For 2020".

Read more

How restaurants can re-connect with their customers since they have disappeared

Friday, the 13th, is generally considered an unlucky day in the western world. In 2020, it was that and a whole lot more for the restaurant industry. Restaurant sales in the US were already soft in the beginning of March before local, state, and federal authorities moved to close restaurants and other entertainment venues to flatten the spread of the coronavirus. Since then, restaurant sales have been in a freefall in what is likely the biggest demand shock to ever hit the industry.

Read more

This Is Just The 2nd Inning In The Restaurant Industry’s Tech Arms Race (Personalization)

Q3/Q4 earnings results are in for most of the leading publicly traded restaurant brands in the US. While some brands, such as Starbucks, Dunkin, and Chipotle reported strong sales and earnings growth, others such as McDonald’s, Darden, and Yum (the parent brand of Taco Bell, KFC, Pizza Hut, and WingStreet) missed the mark. What has separated the winners from the losers?

Read more

Big Mac meets Big Data (Personalization & Loyalty)

It was McDonald’s largest bet in 20 years and a clear indication from McDonald’s CEO, Steve Easterbrook, on how he plans to drive growth at the world’s largest fast food operator. Wired has a great article that goes in-depth on the thinking behind the acquisition.

Read more

Three Things You Must Do to Maximize Personalization

Digital savvy consumers demand personalization across multiple touch points. Companies that fail to engage risk losing consumers or even worse falling behind the competition. Gone are the days of mass marketing, mass messaging, mass distribution of the same message to everyone. 

Read more