The four steps to infuse artificial intelligence into merchandise planning

In recent news, Nike made a shocking announcement that they were acquiring Celect, a predictive analytics and demand sensing software company, to fuel its consumer-direct offense strategy. The goal for Nike, despite their brand innovation and trendy fashion, is to better serve their customers on a more personal level by leveraging an AI platform to become hyper-focused on consumer behavior. This point of differentiation was underscored by Eric Sprunk, Nike, Inc. Chief Operating Officer, who stated:

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VIDEO:  Using Demand Analytics, Demand Signals, and Artificial Intelligence to Drive Consumer Behavior


Antuit's Senior Vice President of Global Business Development, Steve Gordon talks about using Demand Analytics, Demand Signals, and Artificial Intelligence to drive shopper frequency, basket size, and incremental consumer behaviors.

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Big Mac meets Big Data (Personalization & Loyalty)

It was McDonald’s largest bet in 20 years and a clear indication from McDonald’s CEO, Steve Easterbrook, on how he plans to drive growth at the world’s largest fast food operator. Wired has a great article that goes in-depth on the thinking behind the acquisition.

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Is AI the Answer to No Touch Demand Planning?

There is an increasing belief that machines can replace human activities. With supply chain becoming more complex, humans would need to make hundreds of thousands of decisions to stay competitive. Does this mean companies need AI and No Touch Demand Planning?

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Three Things You Must Do to Maximize Personalization

Digital savvy consumers demand personalization across multiple touch points. Companies that fail to engage risk losing consumers or even worse falling behind the competition. Gone are the days of mass marketing, mass messaging, mass distribution of the same message to everyone. 

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