The Importance of Customer Data in Trade Promotion Optimization

The second-largest line item on a company’s P&L is often trade marketing. It eats up  nearly 20% of gross sales, and every year, manufacturers spend over $200 billion on trade marketing with their American partners alone.

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Hadoop Hits the Wall of Reality

The big news in the big data ecosystem, as of late, is the recent merger between Cloudera and Hortonworks. As expected, there are many varied opinions on what the unification means for both the merged companies, as well as the future of Hadoop.

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The Price is Right: Four Steps for Better Pricing Decisions

When I give presentations I sometimes use the concept of a lemonade stand because I’ve found it to be an effective yet simple way to explore the challenges retailers face when executing pricing decisions, embracing price optimization and finding ways to make strategic pricing decisions profitable.

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This Week in Demand: Analytics News Roundup

Check out our roundup of important writing from across the web on technology and analytics in retail, consumer goods and manufacturing.

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Opportunities & Challenges in Demand Forecasting

George Santayana, the Spanish-American philosopher, famously mused, "Those who cannot remember the past are condemned to repeat it”, but Mr. Santayana didn’t foresee the Era of Big Data.

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