Measuring Pricing Effectiveness: The Process (Part 2 of 2)

This is the 2nd part of a 2-part series.  Read my previous blog Measuring Pricing Effectiveness: Key Metrics

Read more

This Is Just The 2nd Inning In The Restaurant Industry’s Tech Arms Race (Personalization)

Q3/Q4 earnings results are in for most of the leading publicly traded restaurant brands in the US. While some brands, such as Starbucks, Dunkin, and Chipotle reported strong sales and earnings growth, others such as McDonald’s, Darden, and Yum (the parent brand of Taco Bell, KFC, Pizza Hut, and WingStreet) missed the mark. What has separated the winners from the losers?

Read more

Measuring Pricing Effectiveness: Key Metrics (Part 1 of 2)

Pricing Solutions have been around for many years in retail, and commonly the question is asked: Well, do they work?

Unfortunately, the answer is not easily determined because it has been challenging to decide what is meant by success and even harder to measure success. Measurement needs to be built into pricing projects from day one, and these measurements need to align with the pricing activities.

Read more

Forecasting CPG Sales on the Amazon Channel Behemoth

Consumer Goods industry is still adapting to the new rules of the game that are being set by Amazon and other e-commerce players. CPG company’s online channel is rapidly growing with 43% of CPG’s revenue growth already being driven by ecommerce and online sales expected to double in next five years.

Read more

Why buying artificial intelligence solutions is more than buying a tool

Have you noticed that simply “buying a new tool” is never as simple as simply buying a new tool?

Read more