This Week in Demand: Analytics News Roundup

Check out our roundup of important writing from across the web on technology and analytics in retail, consumer goods and manufacturing.

Read more

5 Reasons Why Your Retail Pricing Strategies Aren't Working

Regardless of product or industry, pricing strategy is deservedly one of the most deliberated aspects of any business. While many businesses today search for the fabled sweet spot that will easily bolster profits, they oftentimes fall victim to the same old-fashioned pricing mistakes.

Read more

Meeting Demand: Advancing Your Retail Supply Chain

Retail supply chains have grown more and more complex, and companies must have end-to-end supply chain visibility to prepare for unexpected changes in demand. As such, retailers should explore practical, relevant ways to predict demand, while continuing to deliver quality, omni-channel consumer experiences.

Read more

This Week in Demand: Analytics News Roundup

Check out our roundup of important writing from across the web on technology and analytics in retail, consumer goods and manufacturing.

Read more

Leveraging AI to Improve Trade Promotion Success

CPG companies are increasingly harnessing growing volumes of consumer data through online marketing and direct-to-consumer sales platforms. These companies can enhance their trade promotion activities through artificial intelligence and machine learning, but they must collaborate with retailers to do so. Together, the two can better identify ineffective promotions, forecast more accurately and optimize promotions to generate an optimal sales fit.

Read more