Say Goodbye to Traditional Marketing Mix Modeling
The call for marketers to show ROI is greater than ever. With the continued rise of digital, availability of data and greater computing power, marketers have more ability than ever before to track and measure the impact of advertising and promotions through marketing mix strategy and multi channel attribution modeling.
The explosion of media channels and platforms has complicated the customer journey, making it difficult to track and understand consumer behavior. The traditional top-down methods of market mix modeling simply don't address this evolution.
The Case for Multi-touch Attribution
To address this challenge, Antuit has developed a unified framework for multi-touch attribution. Using our proprietary methodology, we connect digital attribution with marketing mix models to help you understand the impact of all marketing and media–from aggregated channel views to user-level interactions. Our tools help you take action through optimization models, strategic marketing models, strategic marketing models, budget recommendations and interaction frequency recommendations.