In today’s highly competitive online and offline marketplace, data is abundant and analytical tools are readily available. However, marketers still find themselves struggling to answer the same questions.

  • What is the return on my marketing investment?
  • What is the optimal market media mix to achieve target revenue growth within my budget?
  • Which channels and promotions will yield revenue lift?
  • What types of offers drive better results?

Antuit uses advanced analytics like predictive marketing analytics to connect customer behavior to sales and marketing tactics. We can help you get a handle on your data, derive meaningful insights to these questions and develop promotions and offers that address customer needs.

Personalization & Segmentation

Personalization & Segmentation

Maximize your competitive advantage

 

The ability to create one-to-one, personalized marketing campaigns can give a business a distinct competitive advantage. Those who do it best understand the importance of customer segmentation and its ability to uncover the key attributes in target customers that will ultimately inform promotions, prices and product offerings.

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Marketing Mix Optimization

Marketing Mix Optimization

Say Goodbye to Traditional Marketing Mix Modeling

 

The call for marketers to show ROI is greater than ever. With the continued rise of digital, availability of data and greater computing power, marketers have more ability than ever before to track and measure the impact of advertising and promotions through marketing mix strategy and multi channel attribution modeling.

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Test & Learn

Test & Learn

Reduce Risk. Raise Returns.

When it comes to influencing consumer purchasing behaviors, companies have multiple tools at their disposal including in-store discounts, coupons, planogram changes and more. Done correctly on a large scale, promotional campaigns can drive millions in incremental revenue.

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Direct Selling Analytics

Direct Selling Analytics

Derive maximum value from your data assets

We’ve helped the world’s largest direct selling companies solve complex challenges through data analysis.

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