Lifecycle Pricing Solutions

Antuit’s pricing solutions cover the entire product lifecycle from base pricing to markdown pricing and everything in between.

Base Pricing

Base Pricing

Base pricing, often referred to as core-pricing or market-based pricing, is the “initial” price of a SKU. It is the price of the product when not connected to a promotion or a markdown–the everyday price.

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Dynamic Pricing

Dynamic Pricing

In the time it takes to read this we bpage, Amazon can change prices on its two million SKUs. Leading companies leverage advanced analytics to make sure the optimal price is offered to the right audience at the right time. Antuit brings a level of price optimization analytics, insights and predictability to the rest of the retailing world.

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Promotion Optimization

Promotion Optimization

Half of all consumer products purchased are bought “on promotion.” The marketing and promotional strategies landscape continues to be fueled by price-driven promotions as retailers and manufacturers combat channel erosion and rampant SKU proliferation.

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Markdown Optimization

Markdown Optimization

Antuit’s Markdown Pricing solution, built on its Integrated Forecasting System (IFS), uses predictive pricing models, market mix strategy and shopper behaviors to determine the optimal markdown strategy. Decision makers, empowered by insight and visibility, can increase sales velocity while protecting prices and margins from unwarranted reductions.

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