CHALLENGE: ACCURATELY PREDICT OUTCOMES OF PROMOTIONAL CAMPAIGNS
A leading nutritional products company required an analytics-powered solution that would allow them to accurately predict the impact of promotional campaigns prior to rolling them out nationally.
SOLUTION: ANTUIT ‘Test And Learn’
Antuit used it’s “Test And Learn” program to incorporate predictive analytics into the client’s decision-making process, allowing them to determine where campaigns should be launched in the future. In executing the program, Antuit:
- Played a vital role in identifying suitable test and control participants and regions
- Incorporated a wide range of internal and third-party data such as demographic profiles, volume, seasonality, historical sales numbers and weather attributes
- Ensured that the test and control markets matched appropriately
RESULTS: INCREASED PROMOTIONAL CAMPAIGN ROI
Antuit’s solution has been used to test more than 30 promotions across the client’s adult nutritional products business, providing the company with better visibility into promotion performance and helping them make smarter and more profitable decisions.