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CHALLENGE: GENERATE MORE REVENUE FROM MEMBERS

An Asia-based luxury e-retailer looked to improve customer engagement, boost customer loyalty and market more effectively with the aim of increasing repeat sales from existing members and elevating revenue across the business.

SOLUTION: SEGMENT, PROFILE AND TARGET ACCORDINGLY

Antuit segmented the retailer’s customers using recency-frequency-monetary scoring creating profiles of distinct customer clusters and purchase propensity models to understand what and how much customers in those segments tend to purchase. With these insights, Antuit:

  • Set up a customer migration matrix, pinpointing the customers worth retaining
  • Implemented a test-and-control framework to gauge and monitor effectiveness of the analytics solution.
  • Directed client to create new marketing campaigns with appropriate offers and promotions designed specifically for the various targeted segments

OUTCOME: 5 to 20% MARKETING ROI LIFT ACROSS PORTFOLIO

The company enjoyed marketing ROI improvement in the range of 5-20% across their portfolio. The analytics-backed campaigns have helped improve stickiness with customers and measure true lift of promotional campaigns.